Nov/090
Very Hollywood by Michael Kors
Very Hollywood is the latest fragrance from American designer, Michael Kors. Inspired by the glamour of Hollywood, this floral-themed perfume boasts a sparkling and pretty ‘n pink scent that’s undeniably feminine. The concept of the fragrance is aimed at young women who love the glitzy and red carpet attention of Hollywood.
To be Very Hollywood means to be very different. Different enough that you don’t lose yourself in the cacophony of drama that encapsulates the banalities of Hollywood. You have to stand out and create a unique persona that wouldn’t be mistaken as a flanker or would smell something like in the neighborhood of this and that perfume. With that in mind, the expectations are high.
This fragrance is surprisingly, light and airy. With the name and the campaign, I expect something heavy but pleasant in an elegant kind of way. Very Hollywood's campaign conveys "Energy and excitement stir the scene. An intoxicating frenzy...", but there's nothing much to celebrate about this fragrance, unfortunately. It comes off as a watered down version of Michael Kors earlier fragrances. With the same floral notes present in Very Hollywood, this fragrance if smelled blindly could be mistaken as an updated version of Michael and Very Michael Kors.
Very Hollywood was created by perfumers Laurent de Guernac and Pascal Gaurin. The notes are mandarin orange, bergamot, raspberry, jasmine, ylang-ylang, gardenia, orris root, amber, oakmoss and vetiver. The opening is an assortment of fruits sitting on a bed of gardenia flowers. The dry down is hardly felt; the amber didn't perform that well. This perfume is a clean floral scent in the long run. It’s neither provocative nor sexy no matter how hard MK and the team try to project that image in the campaign. It's a beautiful scent for daytime wear. If you want more of the white flower punch in heavy doses, Michael is a better option.
Michael Kors fragrances are available at discount perfume online retailer, scentiments.com.
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